Innovation DNA (includes practical session tailored to client)Show Detail
This masterclass addresses innovation as a cultural practice and challenges the audience to practice, innovative thinking before they need it. Practically, the plethora of different paths and hurdles to innovation are addressed and challenged to leave the audience ready to innovate with agility and creativity, and give rise to the habit of originality and agile problem solving.
Made of storiesShow Detail
The universe is not made of atoms, it is made of stories. Stories have been the universal mode of connection for over 100 000 years and they are still the base of our connection to everything. Storytelling is an infinite art and there is a significant difference between a good story and a great story. This masterclass outlines the anatomy and art of great stories.
Transformation DCODEDShow Detail
Change is the only constant. As the world progresses at an unpredictable speed, businesses and people need to adjust rapidly and create a habit of transforming to raise the bar. Many businesses have the reputation of “not doing what they say they do” or simply “not changing fast enough, or even at all”. This masterclass tackles the era of transformation and outlines the dangers of faking it, or worse yet, transforming as an obligation.
Strategy is the art of warShow Detail
This masterclass explains the essence of strategic thinking and exploits strategy as a daily practice, not just a deliverable. The class likens and cross correlates modern strategic needs with war tactics, bringing strategy to life as a transformative skill set. Based on Sun Tzu’s ‘The Art of War’ and other war related tactics, this class arms delegates with the tools for world class strategic practice.
Talent DCODED (includes practical session tailored to client)Show Detail
The workforce of the future is radically different to the workforce of the past. If we aren’t developing & transforming talent in the present, we are setting ourselves up for failure. Scarce skills are shifting and talent needs to become more cross-functionally equipped. The future belongs to the hybrid talent. This class talks about tactics to attract, retain, sustain and develop world class talent, fit for the future.
Culture DCODED (includes practical session tailored to client)Show Detail
- Culture is more than a set of values and a cool mantra on the wall. In many cases, a company’s reputation in the minds of employees directly opposes said mantra. Culture is held up by 6 pillars/components that all support each other. If one collapses, it creates a domino effect that causes a culture to live and die with certain people. If a culture doesn’t live between an organisation and the people in it, it doesn’t exist.
Strategy is everybody’s business: Strategy for humansShow Detail
Strategy is the art of problem solving & planning for success. No matter what kind of strategy you build, human beings will always be the base. They will be the recipient, the reason or the reality that the strategy is created for. A strategy starts and ends with people. Every action has an equal and opposite reaction, strategy is everybody’s business because it’s the starting point in a relay that is infinite. This class brings the need for strong strategy and strategic thinking to life.
Target practice (includes practical session tailored to client)Show Detail
- This masterclass is an exposé on consumer insight investigations and building consumer profiles. This class was created to help clients practice empathy and understand their consumers on a very human level.
The others: It’s not me, it’s them!Show Detail
“Work would be so much easier if I didn’t have to work with or rely on other people!” This is the sentiment echoed by many as they climb the corporate ladder. This class brings teamwork, collaboration and co-creation to life and showcases practical solutions to managing others better. It covers topics such as “There is an I in team”; “The others” and “The art of delegating” in depth and chellenges our perspective on teamwork.
How to be a unicornShow Detail
- Unicorns are synonymous with the sentiments of being unattainable and impossible, but today we live in a world filled with unicorns – tech unicorns, unicorn demands and unicorn brands. There is an emerging unicorn mentality that has spread from colleagues to clients and we need to know not only how to be a unicorn, but how to find them, feed them and keep them. This class is a unicorn education that challenges us to chase the impossible.
The real ROI: Return on insightShow Detail
This masterclass paints the portrait of the ripple effect of an incredible insight. Insights require investment and it is critical to understand the return you get from taking the time, effort and skill in order to acquire real insights.
Your brand is your business
Brand is simply public reputation and rapport. Business and brand can no longer be separate entities. Business enables a brand to deliver and brand gives a business the means to connect, the ability to exist. This masterclass shows how brand and business are connected from ROI and sales to innovation and market infiltration.
The birth of a new era: Creative Industry shifts and their implications
- The fall of the madmen era has been very difficult to navigate for many agencies and clients of agencies. The lines have never been this blurry, the demands have never been this fast and the expectations have never been this high. Marketing has never been as vital as it is today, but it has to transform from the old regime into a new era of agile creativity and innovation in order to retain it’s relevance. The fast moving future will separate the men from the mice. This class identifies the key shifts and challenges the creative industry faces and showcases strong examples of progress that will redefine the creative industry.